● Facing fierce market competition, Zhang Ruimin introduced a "Brand Building Strategy" based on the principle that Haier started production later than other manufacturers and had to manage production with higher standards than other competitors.
● Zhang Ruimin discovered the existing quality related problems from customer correspondence and smashed defective refrigerators with a sledgehammer in the production area to enhance employee awareness of the significance of product quality as a marketing strategy.

●In May, Haier purchased a parcel of 800 mu (53.3ha.) of land in Qingdao Hi-tech Industrial Park to establish the Haier Industrial Complex.
●In September, Haier was accredited to ISO9001.

●On 30th April, Haier established a manufacturing facility in South Carolina.
●Haier Europe, Middle East and America trading companies are put into operation.
●On 27th September, Haier president Zhang Ruimin delivered a speech at the '99 Fortune Global Forum Shanghai.
●On 7th December, Haier president Zhang Ruimin is placed 26th on the list of the Global 30 Most Respected Entrepreneurs published by the Financial Times.
●Haier (Huangdao) Industrial Complex, Haier Information Industrial Complex, Haier (America) Industrial Complex and Haier University are put into operation.

●On 31st March, a seminar for Haier Advanced Logistics Mechanism and the opening ceremony for Haier International Logistics Center were held in Haier headquarters. Haier was noted as a pioneer in Chinese logistics management.
●On 3rd April CEO Zhang Ruimin visited Columbia University, Wharton College and The Wharton School.
●On 5th April, the Kershaw Country government, South Carolina, named a road nearby the Haier (America) factory, Haier Blvd in honor of Haier's contribution to the local economy.
●Between 10th and 12th April, Haier's second overseas factory, Haier (Pakistan) Industrial Complex, and Haier (Bengal) Industrial Complex were put into operation.
●On 22nd April, CEO Zhang Ruimin attended the National Entrepreneurs' Day held in Shanghai that focused on Globalized Chinese Business Managers, and he delivered a speech entitled Haier Market-Chain Management for Business Process Restructuring. An award was presented to Haier.
●On 17th June, a signing ceremony was held in Haier headquarters for an agreement under which the Bank of China awarded Haier a global accreditation for a maximum loan of USD300B.
●On 18th June, Haier incorporated Ericsson Bluetooth Technology into Haier household appliances.
●On 19th June, a signing ceremony was held in Haier headquarters for the agreement, under which Haier purchased a refrigerator factory belonging to Meneghetti Equipment to enable the group to localize design, manufacture and marketing in Italy.
●An article on CEO Zhang Ruimin was published on Forbes Global August 6, placing Haier 6th of the global white goods makers. A photo of CEO Zhang Ruimin was used on the front cover of the magazine.
●On 25th August, the well-known marketing expert Milton Kotler visited Haier and met with CEO Zhang Ruimin. Mr. Milton Kotler hailed Haier's innovative marketing strategy.
●Between 5th and 7th August, reports on Haier are released by 11 press institutes, including CNR, CCTV, Xinhua News Agency, the People's Daily and Guang Ming Daily.
●On 19th September, news was released in Beijing that Haier has produced a "Patriot 1" MPEG-II decoding chip, China's first such chip used for super integrated digital TV circuits.
●In September, Haier and CEO Zhang Ruimin top the lists of 2001 China's most respected listed companies and executives of China's most respected listed companies, after a survey conducted by Economic 30 Minutes, a CCTV program, and Price Waterhouse Coopers.
●On 28th September, Haier was presented with a China Quality Management Award by the central administration.
● On 17th October, Haier was designated as a model in China's logistics industry by China Federation of Logistics and Procurement (CFLP).
● On 19th October, Mr. Wu Bangguo, a member of the CPC Political Bureau and vice minister of the State Council, visited Haier.
● Between 25th and 26th November, Haier personnel attended the Meeting for the Promotion of Management Information organized by the State Economic and Trade Commission and the Ministry of Information Industry and a speech on Haier Information Management was delivered. Haier's achievements in informatization were acknowledged by Vice premier Wu Bangguo.
● Euro-monitor issued the 2000 Report on the Global White Goods Market and placed Haier second for refrigerator sales with a 5.3% market share and third for washing machines.
● On 12th December, a Haier advertisement billboard was erected by the expressway near Malpensa Airport, Milan.
● China Trademark Evaluation Report 2001 was released, stating that Haier trademark was valued at RMB43.6B, placing it second on the list and in first place among all household appliance trademarks.
● On 20th December, a delegation led by Zhang Gaoli, acting governor of Shandong Province, visited Haier.
● On 26th December, the 17th Anniversary of the Founding of Haier, and the 2001 Seminar for Haier RMB60B Global Sales and Involvement with International Financial Services were held. Haier global sales hit RMB60 billion including USD420 million from export.

●On 2nd January, CEO Zhang Ruimin was presented with the 2001 CCTV China Business Leader Award and the 2001 CCTV China Business Leader Public Award.
●On 8th January, Haier and Sanyo hosted a press conference in Osaka, stating that the two companies has concluded an agreement to establish Sanyo-Haier Co., Ltd., using joint investment, marketing resources and distribution networks.
●On 20th February, Haier and SAMPO concluded an agreement in Hong Kong to establish business co-operation.
●On 27th February, Haier Line products are displayed at the Berlin International Household Appliance Exhibition.
●On 4th March, Haier (America) headquarters, housed in the former office building of the Greenwich Savings Bank, a landmark construction on Broadway, New York, is opened, symbolizing the beginning of Haier's localization strategy in the United States of America.
●On 19th March, Haier's tenth industrial facility, Haier (Wuhan) Industrial Complex, was put into operation in Wuhan E/T Development Zone.
●On 21st March, a press conference was held in Qingdao announcing that shooting of the film entitled CEO was to begin. This movie was made using investment from China Film Group and Shandong Film Studio and was based on Haier's experiences.
●On 20th April, CEO Zhang Ruimin attended the closing ceremony of the 2002 China Summit at the invitation of the organizing committee of the World Economic Forum, and he delivered a speech on the Theory of Eliminating Walls inside and outside Enterprises after China's accession to WTO.
●On 18th April, Haier was approved by China Customs to enjoy preferential policies for Customs clearance.
●On 14th May, China Quality Certification Organization (CQC) issued Haier with a CCC Certificate 1 for air conditioners.
●A report was published by ERT indicating that Haier products complied with the European A+ Standard for energy efficiency.
●On 22nd May, CEO Zhang Ruimin deliverd a speech at the 8th Tokyo Forum on the Future of Asia and his theory for business management philosophy was acknowledged by participating company managers.
●On 26th June, Jordan's King Abdullah II held talks with CEO Zhang Ruimin through a satellite link at the opening ceremony for the office building of the Jordanian Investment Ministry, and he expressed his appreciation for Haier's contribution to local economic development.
●On 30th June, Haier and OBI host a signing ceremony for the establishment of a joint venture to develop the Chinese market for home systems.
●On 22nd July, the closing ceremony for The World Technology Summit was held in New York. CEO Zhang Ruimin was presented with a Marketing Award at the meeting.
●Between 27th and 29th July, the Meeting for Training and Application of ISO10015 was held in Haier International Training Center, and Haier was authorized by Chinese and international organizations to run training programs for ISO10015 Systems.
●On 16th September, the opening ceremony for Haier Finance Company and signing ceremony for Haier-Financial Company Co-operation was held in the Shangri La Hotel (Qingdao).
●On 17th September, the 8th Asia Pacific Quality Organization Conference (APQOC) was held in Beijing at which Haier was presented with an APQOC Quality Management Award.
●CEO Zhang Ruimin delivered a speech at the Forbes Global CEO Conference that was held in Hong Kong Between 24th and 26th September.
●Euro-monitor released a global white goods market survey, listing Haier as one of the global top 5 home appliance makers and placing Haier first for refrigerator sales.
●President Yang Mianmian was presented with a China Top 10 Women Award at the 10th China Public Appraisal of Outstanding Women organized by The All-China Women's Federation and 11 press organizations.
●CEO Zhang Ruimin was elected as an alternate member of the CPC 16th Central Committee at the 16th National Congress of the Communist Party of China (CPC).
● The central administration released a list of China's most valuable trademarks, indicating that the Haier trademark was valued at RMB48.9B, the highest among Chinese trademarks. The value of the trademark had increased by 52% annually over the past 8 years.
● On 26th December, the Far Eastern Economic Review released a list of Asia and Pacific Companies 200. Ten Chinese companies were listed for the first time and Haier was in first place.
● On 26th December, the 18th Anniversary of the Founding of Haier and the Seminar for Haier Globalization and Innovation and Haier Ascending to the Global Top 5 White Goods Makers was held in Haier (Huangdao) Industrial Complex. Haier 2002 global sales hit RMB71.1B, an increase of RMB10.9 over the 2001 figure. 13 Haier overseas factories were in operation with a combined revenue of USD1B, an increase of 37% over that in 2001.

●On 23rd January, Haier hosted a press conference in the People's Congress Hall for Haier Benfeng brand slim mobile phones, which incorporated 26 patented technologies and 2 international inventions and could be used as a mobile phone, laser pen and recorder.
●On 14th February, CEO Zhang Ruimin was elected "2002 Chinese 10" based upon a 4-month nationwide survey conducted by CCTV Oriental Horizon program and supervised by CCTV Information Center, an evaluation by 38 representatives from society and votes from all-China TV audiences.
●On 19th February, the Industrial Innovation 2003 was held in the Hotel Continental, Yokohama, and all 1,100 seats were occupied. At the invitation of JMA Research Institute Inc.(JMAR), CEO Zhang Ruimin delivered a speech on Haier's human resource management.
●On 27th February, the 2003 Haier Global Executive Conference finished. This 3-day event focused on Co-operation and Openness.
●In March, Haier kitchen furniture and appliances are displayed in an OBI chain store in Duesselorf-Rath, Germany, indicating that OBI and Haier had begun their co-operation to promote Haier products in Germany.
●In March, Mr. Wu Kesong, Haier vice chairman of the Board of Directors and Mr. Chai Yongsen, vice president are elected member of the CPPCC Shandong Committee and delegates to the 10th Shandong People's Congress. Mr. Wu Kesong attended the 1st session of the 9th CPPCC Shandong Congress and Mr. Chai Yongsen attended the 1st session of the 10th Shandong People's Congress.
●On 11th April, Haier president Yang Mianmian accompanied Mr. Zeng Qinghong, member of the CPC Central Political Bureau and Chinese Vice President, on a visit to Haier (Guizhou). Mr. Zeng Qinghong acknowledged Haier CPC activities, products, marketing, informatization, globalization, quality assurance and SBU management.
●On 4th May, Mr. Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, visited Haier (Dalian) Industrial Complex.
●On 4th June, CEO Zhang Ruimin attended the Working Conference of the CPC Shandong Committee, which was held in Ji'nan, capital of Shandong, and broadcasted live by Shandong TV. Mr. Zhang Gaoli, secretary of the CPC Shandong Committee delivered a speech on economic reform and development in Shandong and Haier's achievements and experiences.
●On 16th June, CEO Zhang Ruimin, together with Mr. He Zhenliang, executive of the International Olympic Committee (IOC) and Mr. Long Yongtu, former vice minister of MOFTEC, were, as the representatives of 2,000 previous interviewees, interviewed live for a special program entitled Realizing the Dream and Achieving the Goal for Celebration of the 10th Anniversary of CCTV Oriental Horizon.
●On 23rd June, Mr. Zhang Gaoli, secretary of the CPC Shandong Committee and Mr. Du Shicheng, secretary the CPC Qingdao Committee, accompanied Jia Qinglin, Chairman of CPPCC on a visit to Haier. Haier products, achievements and globalization strategy and practice were acknowledged by Mr. Jia Qinglin.
●The latest issue of Fortune published in August listed 25 global business leaders inside and outside of the USA, and CEO Zhang Ruimin was 19th on this list.
●Bill Fischer, professor of IMD and writer of High on Haier, is quoted as saying in the article that, "Haier's real accomplishment is that they have created an organization in which Ordinary people can consistently achieve extraordinary results."
●On 19th August, Mr. Liu Yunshan, member of the Central Committee of the CPC Political Bureau and the Secretariat of the Central Committee and head of the Information Department of the CPC Central Committee, visits Haier and highly commended Haier, An entrepreneur must be a thinker. Zhang Ruimin is an example and Haier is innovative in development.
●On 20th August, Haier's billboard was erected on the top of Ginza Plaza, Tokyo. This was the first advertising sign set up in Tokyo by a Chinese company.
●On 8th September the 5th Anniversary of Haier Market-chain Restructuring, Haier CEO Zhang Ruimin summarized the Market-chain Restructuring practice by dividing the whole process into two phases. Phase 1 focused upon information application, management decentralization and network incorporation and Phase 2 concentrated on principal teamwork, business guideline and center objective to establish an efficient management system in which every Haier employee acts as a SBU.
●On 24th September, Haier president Yang Mianmian attended the Forum of City Spirit Qingdao, and delivered a speech entitled "Haier Gains World Recognition by Innovation", saying that, 'Haier's spirit is to pursue new goals continuously for performance excellence'.
●On 22nd October, professor Roland Berger, founder of Roland Berger Strategy Consultants, one of the four major influential consultant services in the world, visited Haier and was quoted as saying that, "I have met many outstanding entrepreneurs in the world and Zhang Ruimin is one of the most successful managers."
●On 1st November, Li Rongrong, director of the State Owned Assets Management Committee, visited Haier (Huangdao) Industrial Complex and highly commented Haier's success in the practice of the Market-chain Restructuring Program.
●Haier was given an award, the first one issued to a Chinese refrigerator manufacturer, at the G-mark Design Competition 2003 Japan for production of Haier Tank refrigerators.
●On 20th November, Haier CEO Zhang Ruimin was interviewed with by the Dialog, a CCTV program on economy and finance. Mr. Hu An'gang, a well-known scholar and guest audience at the scene, was quoted as saying that, "The history of Haier reflects China's experiences in economic reform and industrial development."
●On Euro-monitor 2002 Bulletin of global white goods manufacturers, Haier was placed third and fourth on the brand and sales basis, respectively.
●On 6th December, Jia Qinglin, Chairman of CPPCC, visited Haier (Pakistan) Industrial Complex and inscribed that "Haier is an example of Sino-Pakistan Co-operations."
●On 5th December, Haier brand was valued at RMB53 billion, the highest of Chinese trademarks.
●On 10th December, Chinese Premier Wen Jiabao paid a visit to COSCO in Boston and highly praised Haier's achievements in the United States. "Haier creates job opportunities for Americans and American government names a boulevard after Haier", said the Premier.
● On 26th December, "The 19th Anniversary of the Founding of Haier Group, the 5th Anniversary of Haier Management Restructure and the Seminar for Haier Global Competitiveness Improvement" was held in Haier Software College. Haier 2003 global turnover hit RMB80.6 billion at an annual increase of 70%.
● On 30th December, a delegation led by Zhou Qiang, first secretary of Secretariat of the CYLC Central Committee, visited Haier. Zhou Qiang, hearing Haier CEO Zhang Ruimin's introduction to Haier brand building strategy and achievements in innovative practice over the past few years, was quoted as saying that, "Haier is a world recognized brand and Haier Group is a well-known enterprise and a model of Chinese industry. Haier is a pride of Chinese youth upon whom Haier has had civilizing influence."

●Basketball fans were surprised when they saw "Haier", the trademark of Haier Group, on the polo shirts of the Melbourne Tiger's players in the match versus the Perth Wildcats on 17th January. Haier sponsored Melbourne Tiger has been renamed Melbourne (Haier) Tiger. Reportedly, Haier is the first Chinese company to sponsor foreign sports event.
●On 31st January, the World Brand Lab, www.icxo.com and the World Executive Weekly issued the list of the World's 100 Most Recognizable Brands. As the only Chinese brand on the list, Haier was ranked 95th.
●Haier was placed 1st of the Chinese companies at The World's Most Respected Companies Survey conducted jointly by PwC and the Financial Times.
●In February, Haier accession to the World's 100 Most Recognizable Brands is a significant event in Haier history and arose wide attention. China's central government officials expressed congratulations for Haier's achievements.
●During 25th and 27th February, 168 Haier products of 50 categories, including Haier network appliances and A++ products, were displayed on a 1000 square meter exhibition platform at the Home Tech 2004 International Exhibition for Household Appliances Cologne, attracting attentions of attending distributors and media.
●On 3rd March, the first batch of 5,500 Haier brand laptop and desktop computers were shipped to France, symbolizing the start of Haier and many other Chinese computer producers to enter the world market.
●On 12th March, a delegation led by Mr. Alain Belda, Chairman and CEO of ALCOA, visited Haier. ALCOA has a history of 100 years and now ranks 216th in the row of Fortune 500. Mr. Alain Belda expressed his good impression about Haier and said, "Haier's marketing philosophy and innovative performance as well as various incentive policies are very attractive. Haier was started in 1984 and grew fast over the past few years. Haier has become well known widely for quality products and reliable brands. This is why we come to visit. We share the same goal to become a world player. I hope that we can co-operate to approach our common destination.".
●On 25th March, Liu Yunshan, member of the Central Committee of the CPC Political Bureau and the Secretariat of the Central Committee and head of the Information Department of the CPC Central Committee, visited Haier Logistics Center and Haier UFO in Haier (Huangdao) Industrial Complex. Hearing Haier CEO Zhang Ruimin introduction to Haier UFO, Liu Yunshan iterated that Haier's theory, A Ball on Hillside, is an innovation to keep Haier go forward.
●April 9, at a news conference, Shandong Economic and Trade Commission and Shandong Statistics Bureau announced 2003 Shandong 100 Leading Companies. Haier, SINOPEC Shengli Oil Field and Shandong Electric Power Company are top 3. Reportedly, it was the first survey of 100 leading industrial companies officially carried out in Shandong.
●April 13, a press conference was held in Beijing Media Center for the event that Haier sponsored Melbourne Tigers, the first overseas basketball club crowned by a Chinese company. About 100 IT business people and sports journalists participated the event.
●In April, HK-based Asia Capital winded up a survey and publicized a list, Asian Enterprise Reformer 50, outstanding executive officers of Asian companies, and Lee Kun Hee of Samsung, Carlos Ghosn of Nissan and Zhang Ruimin of Haier were on the top.
●April 24, China Business held the Global Brand Competition Forum in Shenzhen and announced the result of the Survey of 238 Domestic and Overseas Brands in China. The survey result indicated that Haier and Microsoft, Wal-Mart and Coca Cola were included on the list.
●May 2, Wu Guanzheng, member of the Standing Committee of the Political Bureau of the CPC Central Committee and the CPC Central Commission for Discipline Inspection, visited Haier (Guizhou) together with Guizhou and Zunyi government officials and Haier CEO Zhang Ruimin. Wu praised Haier's achievements in marketing, product innovation, information and globalization.
●May 4, Li Changchun, member of the Standing Committee of the Political Bureau of the CPC Central Committee, visited Haier International Logistics Center in Qingdao Economy and Technology Development Zone together with Shandong and Qingdao government officials. Haier CEO Zhang Ruimin met with the visiting guests and introduced Haier's management strategy in supply-chain and capital performance. "This is a landmark of contemporary business management as it will greatly reduce logistics costs of enterprises", said Li.
●May 16, BBC World Service issued a report upon Haier CEO Zhang Ruimin, saying that "Twenty years ago it was an ailing refrigerator company. Now, one man has transformed the company into a huge household electronics group which is seeking to become China's first truly global brand. The man behind the corporate revolution is Haier's CEO Zhang Ruimin".
●May, Fuji Films was exclusively authorized to show the CEO in January 2005 in Japan as a Happy-New-Year Film. The Film CEO is based upon Haier Story.
●May, the 95th Concours Lépine International France was held in Paris. Haier won the gold medal for Haier dual-drive automatic washing machine, and silver medals for three patented technologies incorporated by Haier, network air conditioner, aircon oxygen generator and color TV auto shut-off function. GE, Siemens, Whirlpool and Thomson contended for the awards. Haier is the only home appliance manufacturer winner of the gold medal.
●May 26, the result of the 18th Survey of Chinese Electronics Company 100 was announced and Haier, achieving annual revenue RMB80.6 billion, was ranked first in "Chinese Electronics Company 100".
●May 28, Haier CEO Zhang Ruimin won the "World Executive Awards" at the World Executive Forum. The award is named after Robert A. Mundell, winner of the Nobel Prize for Economics 1999 and known as the father of the theory of optimum currency areas.
●May 30, Haier was ranked first in the row of 2003 China's Most Respected Companies the third time.
●June 3~6, the Wharton Global Alumni Forum 2004 was held in Shanghai, focusing on the theme CONNECT and receiving about 600 attendees of Wharton schoolfellow representatives, business leaders and college chancellors. Speeches on China's economic development were presented by Patrick Harker, principal of The Wharton School, GM Shanghai CEO Murphy and Haier CEO Zhang Ruimin, brining a "Brain Storm" on Chinese issues.
●June 20, Wen Jiabao, Prime Minister of the State Council, Zhang Gaoli, Secretary of the CPC Shandong Committee and Director of Shandong People's Congress, Han Yuqun, Vice Secretary of the CPC Shandong Committee and Governor of Shandong Province, and Du Shicheng, Vice Secretary of the CPC Qingdao Committee and Secretary of the CPC Qingdao Committee, visited Haier. Haier CEO Zhang Ruimin and Haier President Yang Mianmian accompanied the visiting guests to Haier Logistics Center and Haier UFO in Haier (Huangdao) Industrial Complex.
●June 28, at the World Brand Summit and the Conference of China's 500 Most Valuable Brands held in Beijing Int'l Hotel, Haier brand, valued at RMB61.237 billion, was placed first on the list. The survey was the first event jointly carried out in China by the World Economic Forum and the World Brand Laboratory.
●June 28, a joint survey of 2004 The Most Innovative Chinese Business Leaders in Asia-Pacific Region was concluded by the Asia-Pacific Culture Forum, Asia-Pacific Cultural Treasures and Asia-Pacific Chinese Business Leaders Association, and Haier CEO Zhang Ruimin was placed on the list.
●July 1, buyers lined up for Haier brand room air conditioners at Manhattan Mall, which is located three blocks from the headquarters building of Haier (America). Roughly 7000 Haier machines were sold in 7 hours.
●July, on the 100th issue of Global Entrepreneur July released the list of "100 Chinese Business Globalization Propellers". The magazine was born in promoting globalization of Chinese economy. In the row of Overseas Exploiters, Haier CEO Zhang Ruimin was ranked first. In this section, the journalist made detailed report on Haier's globalization strategy and achievements.
●August 9, the Fortune Global issued the list of Asia's 25 Most Powerful People in Business and Haier CEO Zhang Ruimin was ranked 6th.
●August 12, Wu Jinglian, well-known economist, and standing committee member of and research fellow with the Development Research Center of the State Council, visited Haier. Haier CEO Zhang Ruimin met the visiting guests and introduced Haier's achievements in Market-Chain Management and globalization strategy practice.
●August 19, The Conference of Qualification Certification for China Professional Managers sponsored by China Enterprise Confederation and China Enterprise Directors Association and China Entrepreneurs Association was held in Beijing. 109 Chinese entrepreneurs, including Zhang Ruimin and Xie Qihua, Board Director of Baosteel Co. Ltd., got the first Certificate of Senior Professional Manager issued by this Organization.
●August 21, on the Business Conference of the Harvard Project for Asian and International Relations, students from worldwide top universities, including Harvard and Cambridge, applauded and exclaimed for the speech made by Haier CEO Zhang Ruimin and believed to be a presentation the closest to the practice.
●The Fortune China 8/2004 rated the up-to-date Most Admired Companies in China and Haier was ranked second. Of 7 indicators for this rating, 6 of Hair ranked in top three, and three on the top, which are Management Performance, Innovation Capability and Social Responsibility, indicating that Haier is widely recognized for continuous innovation and reform.
●August, Haier was assessed and designated by Ministry of Science and Technology and China Standards Commission the pilot manufacturer for research on the state important technical standards.
●October, The Fortune named the 50 Most Powerful Woman in Business Outside the US and Haier President Yang Mianmian was ranked 8th. The Fortune believed that Yang Mianmian played a significant role in enhancing Haier's efficiency in management and manufacture, Haier's strategic development and transformation in the competition of the world marketplace, turning a small ailing factory into a multinational giant with global recognition.
●October, Haier (Pakistan) obtained the ISO9001:2000 Certification, the first one given to a foreign brand home appliance manufacturer in Pakistan and Haier's overseas factory.
●October 28, Haier (Zhangqiu) Industrial Complex was put into operation. In 1998, the former Zhangqiu Electromotor merged with Haier. Currently Haier (Zhangqiu) Electromotor Co., Ltd. has seen significant progress in business expansion.
● November 1, He Guoqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and the Secretariat of the Central Committee and Head of the Organization Department of the CPC Central Committee, and Shandong and Qingdao government officials Zhang Gaoli and Du Shicheng visited Haier (Huangdao) Industrial Complex. Haier CEO Zhang Ruimin met the visiting officials and made introduction to Haier's development.
● November 8, The Wall Street Journal issued the first list of The Most Powerful Woman in Business Outside the US. Haier President Yang Mianmian was placed on the list.
● November, the Financial Times and PricewaterhouseCoopers jointly undertook a survey of the World's Most Respected Companies and Entrepreneurs on the industry and country basis. Haier was placed first on the list of the World's Most Respected Companies.
● November 26, CIBA, BSRIBN and sina.com launched a survey of China's Brand Globalization and Haier was voted one of China's Most Potential Global Brands in coming 5 to 10 years.
● November, China Quality Management Association for Electronics Industry (CQMAEI) launched a survey of outstanding electronic companies for quality management and announced the result. According to professional evaluations, Haier was given the Award of Special Recognition for Quality Management of Electronic Information Industry.
● December 15, Beijing Brand Property Evaluation Co., Ltd., which had been engaged in research of China's most valuable brands for 10 years, released the 10th annual report in Beijing, and Haier, whose brand was valued at RMB61.6 billion, was ranked first in the row for 3 consecutive years.
● December 15, "I hope Haier will help develop Pakistani home appliance industry", said Pakistani Prime Minister Shaukat Aziz while meeting Haier CEO Zhang Ruimin in Beijing during the state visit to China.
● December, The Asia Week conducted a survey of The Asia's Top 1000 Brands Poll and placed Haier 125th, 226 positions ahead of the 351st in the previous year. The survey covers the companies in Japan, South Korea, Taiwan and Hong Kong and Haier tops Chinese home appliance makers.

●January 10, Haier was ranked first on the list of the Most Potential Chinese Brands published by Rewin Ander, a well-known brand appraisal company of Canada.
●January 14, The JobsDB.com.cn & CJOL launched the first survey of the 2004 China's The Most Respecting Employee Value Company and placed Haier on the list of 10.
●January 19, the Economic Daily published the survey result of 2004 Top 10 News on China's Enterprises and the news on Haier for the event that "Haier was valued at RMB61.6 billion for 3 consecutive years and recognized as the only Chinese brand in the row of the World's Most Influential Brands" was included. "Haier is a representative of Chinese enterprises to exploit development opportunities by branding strategy", said the editorial.
●January, three books, Haier in the Eyes of Haier Employees, Haier Story and Philosophy and Haier Road To Be Recognizable, edited by Haier Corporate Culture Center, was published through Qingdao Publishing House.
●January 26, the CCTV broadcast a 3-minute news program, Haier Cultivates Innovative Mechanism for Global Recognizable Brand. Lv Peishi, general manager of Haier Washing Machine R&D, was taken as an example to show Haier's innovative mechanism. "Haier has taken measures to cultivate the innovative mechanism and to stimulate employee enthusiasm in independent innovation practice for improvement of the corporate competence and progress of Haier's goal to become a world recognizable brand", said the report.
●March 1, the opening ceremony of Haier (Middle East) Industrial Complex was held in Jordan. The plant covers a total area of 140,000 square meter and has 50,000 square meter production facility and annual production capacity of 1 million appliances.
●March, on the University Students Career Guide published by the Ministry of Education saw a list of the most attractive companies to Chinese university graduates, and Haier, Microsoft, P&G, IBM and China Mobile were top 5.
●April 7, Wen Jiabao, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of State Council, and Shaukat Aziz, Pakistani Premier, visited Haier (Pakistan) Industrial Complex. Haier CEO Zhang Ruimin met the visiting guests.
●April 23, Boao Forum for Asia Annual Conference 2005 was held. Haier CEO Zhang Ruimin attended the event and delivered a speech, Globalization of Asian Companies, on April 24.
●The Newsweek published a story, China's Century, on its front cover, and an article, A Jack Welch of Communists, on inside pages. The article covers the significant contributions that Haier CEO Zhang Ruimin has made to Haier.
●April, result of the survey of 2005 CCTV Award for Chinese Brands was released and Haier was ranked first in the row of manufacturers of home appliances and electronic products.
●April, at the survey jointly conducted by the Management Case Center of Peking University and The Economic Observer, Haier was in the row of 2004 The Most Respected Enterprises of China and, as a result, Haier's reputation was further enhanced.
●On June 2, Haier Law Firm was put into operation and a ceremony was held in Haier headquarters with participation of Zhang Fusen, Minister of Justice, and Haier CEO Zhang Ruimin.
●On June 16, Hui Liangyu, Member of the Political Bureau of the CPC Central Committee and vice premier and Shandong and Qingdao government ’s officials visited Haier and met Haier CEO Zhang Ruimin and Haier President Yang Mianmian.
●On June 17 and 18, Haier organized the “Haier Day: Ceremony for 1M Appliance Sales” promotion program during EXPO 2005 AICHI JAPAN. Haier CEO Zhang Ruimin took part in the ribbon cutting ceremony for the event and met Japanese consumers.
●On June 17, the survey result of the 19th Chinese Electronics Company 100 was released and Haier was placed first in the row for an annual revenue of RMB101.6 billion, accounting for one eighth of RMB815.8 billion, total business revenue of the 100 companies.
●In June, Fortune (Chinese) launched a survey of China’s Most Valuable Brands, the second public investigation by questionnaires since its 2004 survey event. Haier was ranked 6th in the row of the whole list and first in the row of 25 Chinese nominees. The top 5 places were shared by BMW, Software, Mercedes-Benz, Coca Cola and Intel.
●In June, being the only representative of a company from a developing country, Haier Vice President Yu Zida attended the IEC/PACT Meeting held in Germany and elected IEC/PACT member.
●On July 1, 2005, Wu Yi, Vice Prime Minister, Wei Jianguo, Vice Minister of Commerce, Lou Qinjian, Vice Minister of Information Industry and officials of Qingdao Municipal and Shandong Provincial governments visited Haier. These officials were showed around in Haier’s showroom, Haier Mould Company and showroom of Haier P7 mobile phones and PC units having the features of private information protection and eye-friendly performance. Deeply impressed by Haier’s products, Wu Yi encouraged Haier to continue innovations in creativity and product differentiation for sustainable development in the increasingly fierce competition of the global marketplace.
●On July 8, 2005, the signing ceremony for Haier Chongqing Industrial Park, the 15th industrial facility Haier has set up throughout the world, was held in Chongqing with participation of Wang Hongju, Vice Secretary of the CPC Chongqing Committee and Mayor of Chongqing, Huang Qifan, member of the CPC Chongqing Standing Committee and Vice Mayor of Chongqing, Zhang Ruimin, CEO of Haier, and Wu Kesong, Vice President of Haier Board of Director.