Haier was incorporated in 1984 producing household refrigerators and over the past 18 years, has grown and prospered as a transnational company widely recognized in the world community. Haier now manufactures a wide range of house electrical appliances in 86 categories with 13,000 specifications and exports products to more than 160 countries.

Haier's international promotion framework encompasses globalized trading, design, production, distribution and after-sales service network. Haier foot print stretches to over 36,000 sales points as well as electrical appliances factories setup in America, Pakistan, Indonesia, Philippines, Malaysia and Yugoslavia- to name some of the markets. In the European market, especially in Greece and France, Haier air-conditioners dominate the local markets as is the case with Chile, where Haier's washing machines and air-conditioners are very popular.

Haier's small size refrigerators currently have 20% of the refrigerator market in USA. Haier has established multilateral cooperation relations with many international rivals. On January 8 and February 20, 2002, Haier signed an agreement of joint investment with Sanyo and SAMPO for win-win development and benefits with respective advantages and resources. Haier has been developing CFC-Free technology and Industrial Waste Treatment systems, so that in addition to providing excellent value for money there is a simultaneous improvement in the quality of life.

Haier is now widely recognized in the world. From the latest statistics of Euro-monitor, Haier was placed fifth for the global white goods manufacturers with the largest world market share for refrigerators*. In the list of the most respected companies in Asia and Pacific Region published by the Far Eastern Economic Review issue December 26, 2002,

Haier was placed first. Haier production and management system restructuring has enabled Haier to diversify internal and external resources. At present, Haier has put its worldwide logistics, distribution and manufacturing facilities into efficient operation for customer demand satisfaction. Haier's goal is to obtain worldwide recognition and to become one of Fortune Global 500.

Haier Pakistan is the Pakistan Sales & Marketing division of the international Haier Group, a globally recognized manufacturer of world-class electrical home appliances. The joint venture between Ruba General Trading Company and Haier Group of China has brought Haier to Pakistan with an initial investment of about USD 35 million and a commitment to provide world-class innovative products based on uncompromising quality to the Pakistani consumer. The plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers' colony on Raiwind Road, Lahore. The project is expected to produce 0.9 million pieces of household appliances per year with plans to export to the Middle East and all over Asia. In the first year of its operations, Haier will generate employment opportunities to 600 individuals with potential to grow up to 1200 within the next 5 years. Furthermore, Haier will supplement income of 1000 to 1500 families providing indirect earning and employment possibilities.

The roster of products to be launched immediately in Pakistan includes Refrigerators, Air-Conditioners (Window & Split), Deep Freezers and Washing Machines, Microwave Ovens and Small Appliances with Dishwashers, Vacuum Cleaners, Television Sets and Mobile Phones to follow shortly. Haier Pakistan has entered the local market with a commitment to help its consumers reap the benefits of modern lifestyle and to provide them world-class innovative products, unmatched nationwide customer support, a vast dealer network and a steadfast after- sales-service throughout the country.