People derive limitless inspirational happiness from fresh food, clean clothes, a comfortable environment and nice sunshine, but what they also need in this fast-paced information era are product-based solutions for a comfortable home life. Thus what we at Haier aim to do is to start with the needs of consumers and transform ourselves from a product manufacturer to a service provider, so as to ultimately provide solutions for a more comfortable life for our customers. We are resolute in our commitment to this goal. It is our vision that every time people mention or see "Haier", they are filled with great warmth and happiness.

What is real happiness? The desire for happiness has no meaning without understanding the real nature of happiness. A teddy bear may mean happiness to a kid ; winning a gold medal probably is happiness to an athlete; as for an elderly man, happiness is each family member showing up at the Christmas dinner table.

However, the personal rule of happiness is defined, the profound meaning of happiness depends on the level of satisfaction and fulfillment. Nevertheless, this feeling of satisfaction and fulfillment cannot be reached at once for all, it is a process of exploring, developing, changing, and achieving.

So, what can Haier do to bring you the happiness?

I personally believe, happiness for Haier means happiness for every single person on this planet.

Through every single product and service, Haier is spreading happiness to customers. We hope consumers can sense our intention and experience happiness every time when they think of Haier, thus, our value of existence can be finally incarnated.

Let's go forward and carry on, to create a happy brand and deliver the pleasure and joy to the whole world!

Zhang Ruimin

Chariman & Chief Executive Officer